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discourse

A set of ideas embodied as structuring statements that underlie and give meaning to social practices, personal experience, and organizations or institutions. Discourses often include the taken-for-granted assumptions that allow us to know how to "go on" in social situations of all kinds. They are linguistic in nature (provided that language is taken to include nonverbal as well as verbal practices).
Credit

Definition reprinted with permission from: Gerald Monk (Editor), et al Jossey-Bass, Inc.: Narrative Therapy in Practice: The Archaeology of Hope