Register now for unlimited free access!

A valid email address. All emails from the system will be sent to this address. The email address is not made public and will only be used if you wish to receive a new password or wish to receive certain news or notifications by email.
Several special characters are allowed, including space, period (.), hyphen (-), apostrophe ('), underscore (_), and the @ sign.
Provide a password for the new account in both fields.
Back to top

appetitive stimulus

In behavior therapy this term applies to a pleasant or wanted event or stimulus, one that a person will naturally try to approach. An appetitive stimulus increases behavior it follows (reinforcement).

This term appears in